Diana, the aerated and absorbing adolescent brilliant of YouTube’s Kids Diana Show, already has a massive afterward of 123 actor subscribers beyond the globe.
Now the Ukrainian ancestors abaft Kids Diana Appearance is aiming to abound their business based on the 6-year-old agenda influencer into an alike bigger adventure beneath a absolute alliance with Pocket.watch, the L.A.-based kid-content flat startup.
Pocket.watch appear “Love, Diana — The Princess of Play,” a new cast congenital about Diana, which will beset a new aboriginal series; a customer articles line, including toys and accoutrement accessible for the 2020 anniversary season; games; and potentially TV and blur projects.
With Diana, Pocket.watch founder/CEO Chris M. Williams believes his aggregation can carbon the success it has begin with Ryan’s World (formerly Ryan ToysReview), the cast congenital about adolescent superstar Ryan Kaji — which now comprises an all-encompassing consumer-products band and “Ryan’s Mystery Playdate,” a top-rated preschool alternation on Nickelodeon.
“Diana has absolute agnate calibration and allure as Ryan — but for girls,” Williams said.
Kids Diana Appearance is the third-biggest approach on YouTube in agreement of views, afterwards T-Series and kid-song assertive Cocomelon. In her videos, Diana hosts surreal and antic adventures forth with her parents and brother, Roma.
During the COVID-19 pandemic, appeal for kids’ agreeable has spiked, according to Williams: Her arrangement of channels — accessible in nine languages — generated 4.5 billion angle in April 2020, up from 3.5 billion in in February. “Pretend comedy is absolute for the admirers appropriate now,” he said.
Pocket.watch has started assembly of 40 episodes of “Love, Diana,” a live-action and activated amalgam series. In the show, Diana transforms from live-action into the activated Princess of Play, who protects her friends, ancestors and the Land of Comedy from Boris, the Baron of Boredom, and his “minions of the mundane.” Williams said episodes of “Love, Diana” will accommodate absolute acquaint about friendship, leadership, family, acuteness and the ability of play. The alternation is slated to barrage abatement of 2020 on Kids Diana Show’s YouTube backdrop and Pocket.watch’s OTT network, which includes Amazon Prime Video, the Roku Approach and Samsung TV Plus.
“With Kids Diana Show, we’ve created a all-around association that shares in Diana’s adulation of comedy and imagination,” Olena and Volodymyr, Diana’s parents, said in a statement. “We’re captivated to accompany Pocket.watch, a aggregation that has done such amazing things with abounding of the creators we admire.”
While YouTube agreeable is the baby of Pocket.watch’s portfolio, the aggregation makes added of its money in merchandise. The aggregation has already active nine licensees for the accessible “Love, Diana” artefact line, targeted at accouchement 2-7, and retail administration agreements in the U.S., U.K. and Australia.
Diana-based articles are due to hit abundance shelves and online retailers in October 2020. The accepted “Love, Diana” licensees are: Headstart (dolls, baby accessories, and administration heads); Just Comedy (role play); Jerry Leigh (dress-up); Far Out Toys (collectibles); HiJinx (plush toys); H.E.R. (hair accessories and jewelry); Taste Adorableness (bath and beauty); Franco Manufacturing (home textiles, bedchamber and bath); and KidKraft (furniture and dollhouses).
Pocket.watch additionally affairs to extend the Love, Diana cast into adaptable gaming via its p.w Games division, which afresh launched Ryan’s World’s “Tag With Ryan.” The Diana adaptable game, to be accessible for iOS and Android after in 2020, will affection a accumulating of mini-games that will lets kids architecture their own “Princess of Play” experiences.
In 2021, Pocket.watch expects to abide accretion “Love, Diana,” with new channels, new retailers and artefact categories and added countries. “We specialize in anecdotic these stars who can be absolutely global, massive franchises,” said Williams. “We abundance for it constantly.”
As for critics who allegation that companies like Pocket.watch are base adolescent accouchement for profit, Williams acicular out that questions about kid actors accept been issues for Hollywood back the canicule of Shirley Temple. “Providing for the assurance and bloom of these kids is our top priority,” he said. “It’s article we booty abundantly actively and it’s our No. 1 goal.”
Pocket.watch provides parents of the kids it works with a handbook of best practices, accoutrement capacity like how generally a adolescent should be cutting videos and how to set abreast money for their kids in acquiescence with laws, Williams said. The aggregation additionally conducts due activity on the families it ally with to, amid added things, ensure they accent education, socialization and the abundance of their children.
Founded in 2017, Pocket.watch is backed by investors including ViacomCBS, Greycroft, Third Wave Digital, UTA, and alone investors including Robert Downey Jr. (through Team Downey) and Jon Landau.
The based in Culver City, Calif.-based startup’s advisers accommodate arch agreeable administrator Albie Hecht, arch acquirement administrator Stone Newman, arch action administrator Jon Moonves, CMO Kerry Tucker, and GM/SVP of channels David B. Williams.
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